This last step is probably the most difficult one because it’s all about consistency and, in order to avoid burnout, it’s always a good thing having a plan.
You can choose whatever schedule you want, even blogging daily if you feel like you’ll be able to do it, just pick something that’s doable to you. Having an editorial calendar and a place to store your post ideas is very important, otherwise, you’ll find yourself trying to find something to write last minute and I know for experience that’s extremely stressing.
I think the best way to combine the two is to put everything in a Trello board. (I’ve written extensively about Trello in the past, all my posts can be found here)
The set up is very simple, I’ve just created the following lists: Blog Post Ideas, Scheduled, Up Next, Done. I’ve also enabled the Calendar Power-Up, this way all the cards with due dates will show up there. You can also drag and drop cards inside the calendar itself and the due dates will be automatically updated. This is one of the reasons why I prefer digital over paper when it comes to blogging. I can’t even imagine how messy a paper planner would look since I change my mind very often and I constantly rearrange my posts over the months.
Then I went on WordPress and I started customizing the website for my needs, choosing a theme and the widgets along with checking out all the settings. One of my goals is to spend the least amount of time on social media and, since it’s a difficult thing to do, I don’t want to encourage myself having to manually share a new blog post every time.
So I’ve connected Twitter and Facebook to my blog, this way every new post will be automatically shared there. Finally, I went to the Sharing Buttons tab, picked the preferred style for the buttons and then added my Twitter username at the bottom of the page, so if someone will share my post directly from WordPress, I’ll be automatically mentioned.
This blog is just a passion project of mine, so I think it’s very important for me to automate as much as I can. I’m also considering to use Buffer to schedule some social media updates since I’m afraid my profiles will be easily forgotten not being my main accounts (especially Twitter and Facebook).
A final note on social media. When it comes to it, my recommendation is quality over quantity. Pick one or two platforms and stick with them, update them constantly and interact with other people, but not try to use them all at the same time, it would be nearly impossible to keep up with everything.
My personal choices for this blog are Pinterest and Instagram. Pinterest is a great search engine and it isn’t very helpful if you just write personal stuff, but for listicles and other popular kinds of posts I’m planning to write it should work well. I’ve created a new profile from scratch because I wanted to dedicate it solely to the same topic of my blog. Instagram is my second choice because I love taking photos of nature during Autumn. I’m not sure how I’m going to keep posting during the other seasons, but I’ll figure that out later (after all, the blog is my main hub). It’s also the platform where all my favourite bloggers and vloggers spend the most time, while Twitter is just too fast for me and it would require too much time.
Now I just have to go on and draft a couple of posts since I’ve set up my launching date on August 31!
I hope you’ve found this short guide helpful. I’m not a web developer nor a designer so I couldn’t share a step by step tutorial on how to build a website from scratch, but there are already plenty of them online. People usually think that building a website is the most important step and then things will get easier, but with more than 10 years of blogging under my belt, I can assure you that starting without a good plan will make things definitely more difficult.