I was planning to write a blog post about the snow we’ve been lucky to have (it basically never happens before Christmas here), but then I stumbled upon an article that made me realize how much tired I am of self-promotion and why I want to go back and write just for fun in my accounts.
Back in 2009, I was struggling with my hate for studying (yes, I’m getting my MA in archaeology and I hated studying) and I had to graduate from high school. I was completely burned out and depressed, so my mom started looking for tips and advice on the internet. She found a nice Italian website (I’m not going to mention it because I don’t want to appear as a rude person, even if it would deserve it) with lots and lots of tips and tricks and advice on productivity, how to beat procrastination, how to study better and things like that. I loved reading it, it was something completely new to me, back then I didn’t even read in a different language than my own (Italian) and outside of my comfort zone (personal blogs).
I followed and supported the author for several years, even during the beginning of my university career, and I even bought a couple of ebooks by him. Then, I discovered the joy of reading English websites. There were a lot more topics out there, so many people writing about so many different things. After a couple of years, I started realizing that that guy didn’t invent anything, he was just reading a bunch of famous blogs and books written by American productivity gurus and repurposing the content for his little Italian blog. Nothing wrong with it, I mean, he wasn’t breaking the copyright rules, but he wasn’t sharing what he learned, he was just sharing stuff as if it was his own personal knowledge using titles tailored to impress the audience (like How to Study a 500-page Book in 3 Hours). I didn’t like that and it wasn’t even useful anymore.
I moved on from that blog and I started following other people I enjoyed more.
I don’t even know why I typed the URL of his blog earlier today, but I did and I noticed that the content wasn’t changed. The same topics over and over again, after 8 years he keeps writing the same stuff, using the same impressive titles. However, I stumbled upon an article that looked interesting and I started reading it. It was about how people are addicted to their smartphones and gave a couple of advice on how to stop it. The last one made me shiver because it wasn’t even crappy marketing, it was a pure mockery.
If your issue with notification often brought you to scroll Facebook, a solution to stop was to like his page and choose the option “View First”, so every time you’d open Facebook you’d see his posts first and that would remind you to not waste your time on social media. I mean, really?? We all know that this advice is crap. This is just a way to get more likes and self-promote your stupid page.
And the best part is that, in the comments, nobody even mentioned it. They all wrote how useful the article was (and I bet they liked his page).
This made me think once more how blogging has changed over the years and how we are all in search of more likes, more followers, more page views, more money. I don’t want to be like that, I don’t want to write a productivity article in disguise, that looks like it would help people but then it’s just another miserable way to get more followers and it isn’t helpful at all.
I’ve seen more and more bloggers and friends writing about how they want to start blogging about personal stuff again in 2018. I think we should start a movement, a community, a hashtag (what about #oldschoolblogging? LOL). Please, don’t get me wrong, I don’t criticize all the people who monetize their work, I’m the first one who writes as a paid contributor and will keep doing it, I’m just against fake experts and people who cheat to get more followers.